iThrive Plan
Cancer Survivorship Wellness App.
Problem
For a cancer survivor, keeping the disease in remission is everything. Unfortunately, once a survivor has left the care of an oncology practice, there are few resources for that survivor to find and establish a post-cancer wellness program. Seeking outside professional help at this stage is often cost-prohibitive – for both the patient and care facilities.
Although cancer treatment centers are doing incredible work, today’s post-cancer care lacks comprehensive tools to help keep the cancer survivor healthy and free from the risks of recurrence.
How Might We…
…help cancer survivors formulate and maintain a longterm wellness plan?
…provide cancer treatment centers turn-key solutions to give to their patients upon leaving their care?
…ensure survivors will take advantage of such a platform and will find it rewarding to plan and track their healthy habits?
Approach
Conduct comprehensive user research and the development of truly researched personas. This will includes every persona that would be in contact with the application - survivors, oncologists, administrators, and white-label vendors.
Keeping the business objectives in mind, identify the minimal viable product (MVP) and its objectives and definition.
Prototype at varying levels. and test with users.
My deliverables
Product & feature ideation
UX research report
UX/UI designs
Prototypes
The Team
2 Product owners
1 Project manager
1 UX/UI designer ~ me again
1 Subject matter expert/researcher
2 Developers
The iThrive Plan founders –
Meet Dr. Lise Alschuler and Karolyn A. Gazella.
Both cancer survivors and authors of several books on the subject.
For Dr. Alshuler and Ms. Gazella,
these are the instigating factors for developing the app –
Once a cancer survivor has left the care of an oncology practice, it’s largely left up to them to figure out how they’ll keep the cancer from returning – a daunting, open-ended task.
For clinics, the most comprehensive health plans they have to give their departing patients are simply stacks of literature.
As authors, Dr. Alschuler and Gazella had already spent years studying and developing the content and framework for a comprehensive cancer survivorship plan. A corresponding interactive application is a natural fit.
The app is based around these principles –
A product workshop defines many things –
but most importantly, which features will go into in the MVP.
Early interviews gave us deep insights into how to best design the first iteration of the product.
Onboarding: step 1 –
A comprehensive survey
Onboarding: step 2 –
From the survey, a Strengths Report is generated
Onboarding: step 3 –
An algorithm recommends a customized wellness plan.
The system contains all the content for each “action step” including audio instructions. The user adds them to their calendar.
“To design is to create, to create is to give meaning”
– Leonardo da Vinci
Product
Cancer Survivorship Wellness App
Success
Series A funding was achieved
9 user tests
68 user-stories backlogged
Product is in continuous development
Role
UX/UI Designer
Activities
UX/UI design, UX research, product & feature ideation, prototyping